Proven Strategies To Double Your Income
Identify what's working
Do you know what out of everything you do on a daily, weekly, and monthly basis is actually making you money? When you start to track and figure out what’s contributing to the majority of your financial success, it’s easy to focus on doing more of what’s netting your results. It’s a big piece of the puzzle towards doubling your income.
Today we are taking a closer look at tracking what’s working and how you can determine what you should be working on and what you should let go of.
One of the best ways to double your income is to figure out what’s working and do more of that. Sounds simple enough, doesn’t it? The problem is that you first have to know exactly what’s working and what isn’t. The best way to do that is to track everything. From there you look at your data and make a plan for what you should and shouldn’t be doing going forward.
Your first step will be to decide what you want to track. This will be a little different for everyone depending on your business and what you do on a daily, weekly, and monthly basis. A good place to start is to look at income and expenses, products or different sources of income, and of course where you spend most of your time.
Let’s say you start to track where your income is coming from. If possible, go back and look at the last six to twelve months of financial data. Did you make money selling your own products? Did you get large affiliate commission checks? Did you sell advertising on your websites?
Next, you want to look at expenses related to that income. You’ll have some fixed expenses like hosting your website for example, that you should ignore for the purpose of this exercise. Look at costs directly related to each source of income. For example, in order to launch your products, you may hire a graphic designer, a VA, and pay for your shopping cart software. You may also be paying commissions to affiliates promoting your products. Subtract those costs from the income you’ve made to get a good feel for your actual profits. Other sources of income will have little to no expenses. Once you’ve adjusted your income figures to reflect the profit you’ve made, you can start to compare.
Last but not least, look at the amount of time you’re spending to generate the income. It may take you a full month of working twelve-hour days to launch a new big course. On the other hand, you may be able to put together a short eBook or fresh membership content in a day or two by leveraging content you’ve already written or buying pre-written content. Look at the time it takes for each type of product and compare this to the amount of money you expect to make from the launch and going forward. This will help you decide what’s the most profitable way to spend your time.
With all the information at your fingertips, it will be easy to decide what you should be doing more of, what you should be doing less off, and what you should stop doing. Focus most of your time and energy on the most profitable products and income sources. Work on it for a good six months and look at how much your profits went up. I wouldn’t be surprised if this one strategy alone allows you to double your income.
Join forces with other niche players
Here’s an easy way to doubly grow your income: Put yourself in front of twice as many people who are interested in what you have to offer. Though this might sound simpler in theory, getting adequate traffic and exposure is one of the most difficult tasks online, especially since the internet is continuously extending and expanding. Though throwing around some cash can help you buy advertising spots and yield a quicker result, it's not always the most accessible option for many of us.
A great way to reach a new and engaged audience is to team up with other influencers or leading voices in your niche, or related niches. The best way to do this is to actively seek out those who are doing something similar to what you offer and try to collaborate with them in some way. This way, you can take advantage of their existing following and expand your reach organically.
For example, let’s say you’re selling a guide on growing tomatoes. To effectively market this product, look to partner with other bloggers and marketers in the gardening niche. This may include someone who specializes in organic gardening, an individual who sells container gardening kits, or anyone who has published a book on how to properly cultivate vegetables within a backyard. By doing so, you’re avoiding direct competition and instead offering complementary products to your own. Your audience will certainly appreciate the additional tips on organic gardening and they may be interested in purchasing a container kit that would help them to better grow those tomatoes. Ultimately, by working together, you can create a powerful synergy that leads to successful outcomes for all parties involved.
You could also consider collaborating with these players in your niche. Research ways you can help each other drive traffic or create promotional campaigns. If the other players have an email list, consider guest posting on their blog or propose a joint webinar. Ask them to review your products and/or services, which can help gain more exposure for your brand. You could even start an affiliate program, which can be beneficial for both parties in the long run. Make sure to discuss the nature of these collaborations and come to an agreement that works for both of you.
Next, ask if they would be interested in collaborating with you to share your business with their own audience. This is the ultimate goal, and it's important to provide something of value to the other person in return. If you have a paid product, you can offer them a reward when they refer someone - a percentage commission, for example. You can also propose creating something custom designed for their audience, such as an e-book or video series. Whatever you decide, make sure to offer something beneficial for both of you.
No matter what you decide to do, make it as easy as possible and do whatever you have to do to get your fellow blogger or info product creator to email his or her list to you. While mentions on social media and blog posts are great, remember that your ultimate goal should always be to get them to mail for you. When you succeed in this, your next goal is to build on that success and get these people onto your own list, converting them into paying customers. This is where the real success lies for any email list.
Boost Your Prices & Rates
Are you ready to step up your financial game and double your income? If you're hesitant to raise your prices and rates, you might be surprised to learn that it's one of the best and most effective ways to do just that.
It can be frightening when beginning to work online. We may feel that we don't have the necessary experience, references, or social proof needed to justify charging a higher rate, so we tend to start on the low end. This isn't necessarily a bad move, as it can be a great way to break into the market and establish yourself. However, it shouldn't be seen as a long-term goal. With some simple math and calculations, you can easily show potential clients just how much value you are able to bring to the table. From there, you'll be able to confidently raise your prices, and rates, and double your income.
If you're a service provider who's consistently receiving positive feedback for the products and services you offer, it's time to start thinking about raising your prices. Customers who are repeatedly satisfied with their purchases are often happy to pay a higher price, particularly as your product/service becomes more popular/sought after. Additionally, if you've been experiencing large increases in sales, it's probably safe to assume that you could be charging more for your products and services in order to remain financially stable. However, it's important to not increase prices too drastically in a short period of time, as this can have an adverse effect on customer satisfaction. Consider taking small steps to raise your prices, such as doing it incrementally over an extended period of time, in order to keep up with the demand without sacrificing customer loyalty.
Often, it can be intimidating to raise prices - we may fear that we will lose customers as a result. However, it is worth considering that doing so can open many new opportunities. People may not have originally thought of buying your products until they saw a price that they feel accurately reflects its value. Moreover, a higher profit margin means that you don't have to sell as much to make the same amount of money.
Let's start crunching the numbers. Suppose you have a product priced at $20 and you sell 100 of them every month. Overlooking the minor costs like payment processor fees, your monthly profit would be a total of $2,000. It's as simple as that! Let's dive deeper and explore other possible scenarios.
Now let's say you increase your price significantly and double it to $40 for your product. You may be apprehensive that by increasing the price you will lose out on sales, however, due to the fact your product is now perceived to have an even greater value and you are now providing a premium service, you find the same number of sales are still coming in. By doubling the price you get double the profit, and suddenly you are not bringing home $4,000 per month but instead a much higher amount!
Even more impressive, due to the higher ticket price, an affiliate marketer is highly motivated to promote your product and will happily do so on a generous 50% commission. The motivated marketer then drives an additional 100 customers to your business, resulting in a whopping extra $2,000 in profits after the affiliate gets their share. Locking in this agreement, it's an incredibly clever move that can guarantee bigger profits for you in the long term.
Don't be scared to increase your prices. You don't have to double your prices if that feels like too much of a leap. Take some time to experiment with different prices and find the sweet spot for both you and your customers. That way, you could make the most out of your income and profits. If the results don't turn out as planned, you still can decide to go back to a lower price, offer bundling options, or provide a coupon to offer a more attractive price. In any case, pricing should not be a game of chance; approach it with clear goals and strategies to find the perfect balance between making a profit and being attractive to your audience.
Offer your existing customers a new product
Listen up, this is incredibly important. This powerful marketing concept has the potential to completely change how you do business. Instead of continually trying to find new customers and market to them, it's much simpler to build a loyal and devoted customer base. You'll increase your profits in the long run by selling more products to each returning customer - it's simpler to create a second product and offer it to them than it is to continually look for new customers. Take advantage of this advantage to boost your bottom line!
Creating a new product is one of the best ways to quickly and easily increase, if not double, your income. Do a bit of research in your niche and speak to your customers to find out what the next step is needed for them to reach their goals and what they’re struggling with. Utilize this research to come up with interesting and innovative product ideas. Select an idea and take the necessary steps to bring it to fruition. With the right amount of effort, you’re sure to be rewarded with increased income.
You’ll be pleased to discover that creating your second product can be completed much faster than the first. By now, you’ve got the process down and understand how it works. The great news is that the process can get even easier in the third, fourth, and beyond time around. To really help your customers reach their goals, consider creating a series of related products. Once you've exhausted your ideas, you can broaden your topic to include further areas. For example, after teaching your audience all that you know about list building, branch out into social media, copywriting, composting, or food preservation.
Finish that product and get it up for sale. Email your list of customers about it immediately and capitalize on it - many of them are likely to purchase it following the email. Starting from scratch and trying to target new customers can be a lengthy process, so why not make use of the work you put into building up your contact list in the first place? Plus, the satisfaction that comes from selling something you created will likely urge you to create something else.
The potential upside to introducing a new product can be tremendous. Promote the new item in the same fashion as the first one - send an offer to your list of leads, post it on social media, add it to any existing blog content, discuss it in guest posts, and of course on any podcast interviews. Additionally, people who weren't interested in the first product might find themselves more interested in the second, thus leading to even more profits. Test it yourself and witness the results for yourself!
Invest in growing your list and selling your products
There’s an incredible number of activities you can do every day to grow your reach and increase your sales. From creating blogs and videos to posting on social media, writing guest posts, or publishing physical and digital books; the opportunities are endless. But if your ultimate goal is to double your income, the answer is a bit simpler and the list much shorter. Identifying the top 3 tactics that will bring you the highest ROI will help you focus your time and energy for maximum success. With the right combination of activities and consistent hard work, there's no doubt you will be well on your way to achieving your remarkable income goal.
You should focus on just two things - growing your list and making sales. However, this doesn't mean you have to stop doing the activities you've always done. Think of it more as a mindset shift that will help you become more profitable. For example, when you write a blog post or do a podcast interview, the main goal should be to convert the audio/visual audience into subscribers. That way, in a couple of days you have a larger mailing list from which to make sales. Do you see how this works?
Focusing on building a list of subscribers and customers is one of the most important aspects of any business. Not only does this give you a chance to build trust and a relationship with potential customers, but it also gives you the opportunity to make regular offers for your products or services, or even promote products as an affiliate. This allows you to maximize your revenue and double or even triple your income. Additionally, if you invest time and care in cultivating your subscriber list and providing excellent service, you can gain a loyal customer base that will provide you with consistent sales and keep your business afloat.
Creating and growing a list of subscribers is an invaluable asset for any business. By gathering a group of individuals who have already shown an interest in your business, you have access to a captive audience that can be nurtured into becoming customers. Providing them with valuable content and assistance in solving their problems is a great way to build trust and create lasting relationships with your subscribers. These loyal subscribers are more likely than anyone to purchase your products and recommend them to friends and family.
As you continue to grow your business, it is essential to focus on building an email subscriber list. Your email subscribers are the most valuable asset a business can have, as they are potential customers who have demonstrated that they are interested in what you have to offer. Make it a priority to convert your email subscribers into paying customers. Utilize targeted campaigns, offers, and incentives to incentivize their purchasing decisions; this will help to maximize the growth in your income. Investing in the right email marketing software and working to grow your email list can pay off exponentially as you continue to grow your business.
Get Your Reach Expanded With Paid Advertising
Do you know what your most valuable resource is? Time! We all have exactly twenty-four hours per day, so you have to be strategic when it comes to growing your reach. What are your options when it comes to getting more traffic? You can either focus on creating fresh content, posting on social media, reaching out to influencers, and other strategies that take up a lot of your time; or you can opt for a faster option, such as using paid advertising to get in front of your target audience quickly and easily. Ultimately, the decision is up to you and the resources you have available.
Paying for advertising can be intimidating - after all, there's no guarantee that you'll get a return on your investment. However, there's never been an easier or more affordable way to get started - you can begin with as little as a few dollars a day, and increase your spending as your understanding of the process grows. This means that even if you're on a tight budget, you can still reap the benefits of advertising.
Starting with Facebook ads is a great way to engage potential customers.
Pay attention to the ads that catch your own eye, then dissect them to find out what elements hooked you. It could be something as small as an intriguing tagline, or a visually appealing cover for a product. Additionally, consider the timing of when you saw the ad. Maybe it was a new product you had been searching for or a sale on something you needed. Paying attention to the details in ads can help you hone your craft and create effective campaigns of your own.
Once you’ve identified what makes certain ads successful, it's time to give those tactics a try. Start by targeting your best-selling product or the lead magnet with the best track record of attracting new prospects. Take the time to understand why this product or lead magnet has been so successful - is it solving a problem or exploring an intriguing topic? By understanding what makes your product stand out, you can craft a Facebook ad that truly captures its essence and resonates with your audience.
It's time to do a bit of research to ensure that you're prepared to get started with Facebook ads. Start by reading up on the topic through a variety of blog posts and watching tutorial videos, such as those offered by Facebook. As you go through the steps, be sure to properly install all necessary pixels to track the performance of your ads. Once all the necessary elements are in place, you can create and launch your first ad with confidence!
Once you have your ad results and you feel comfortable, consider testing out a few different, effective headlines. Aim to create three different headlines, using the same image, and then launch the ad within a few days of budget to allow the data to decide which headline performs the best.
To ensure your ad copy is as successful as possible, begin by injecting it with dynamic language and including a powerful offer. Create 3 unique variations of this ad to compare the results, increasing your budget for the highest-performing ad. Perform continual testing with various versions of your ad so that you can pinpoint and use the most effective message moving forward.
Keep testing and tweaking your ad until you have achieved the highest returns possible. Try different angles, from headlines and descriptions to calls to action, to ensure you've covered all possibilities. Vary the amount of text in your ad, from a few words to an entire article or blog post. Once you have settled on the most profitable version, test it further to maximize its effectiveness.
From there the sky's the limit. Invest some of your profits into running more ads on Google, Instagram, Facebook, WhatsApp, and other social media platforms as well as advertising networks to broaden your reach and increase your opportunities for profits. Additionally, branch out into creating ads for different products and opt-in offers to increase your customer base and ensure your position in the market continues to be successful at high levels.
One of the quickest and easiest ways to exponentially increase your income is to come up with a high-ticket item that you can sell to your customers. One of the most effective ways to do this is to create a course or digital service that can be sold to a larger number of customers. For example, creating an online course or digital software can be a great way to make high ticket sales. It is also very scalable, meaning you can keep adding more customers and make more sales without increasing the amount of time you need to dedicate to it. In addition to making more money, you are able to reach more people and provide more value to your customers.
Now let's look at some options for achieving one of these high-end products without this limitation. Why is creating a high-end product such a good idea? The majority of your subscribers and customers won't buy them anyway... It's because you don't have to sell a lot to become profitable. Here's an example.
Assume your average product costs $27. In order to earn $5,000 per month, you must sell 185 of these. If you want to reach your income goal, you need to find a lot of new customers every month. Now imagine you have a $97 product. All you need to do is sell 51 of them. Let's go crazy and say you can sell something for $497. It only takes about 10 per month to make a profit.
Let's return to the topic of doubling your income. Sure, you can create another $27 product, but you'd have to generate an additional 185 sales by doing double what you're doing now. But what about that $497 product? This could be the final piece in your product funnel. Not every customer will purchase it. Those who need extra help and are dedicated to reaching their big goals will pick it up. There's nothing wrong with that. It doesn't take many of them to buy it every month for your profits to skyrocket.
There are a lot of different ways to create these products. Your main goal should be to provide maximum value so that your customers can drive tangible results in their lives or businesses. For example, you could create a comprehensive digital program with workbooks, open office hours for Q&A sessions, and in-depth tutorials that guide them through each step of their journey to reach their goal. Alternatively, you might consider an interactive video course that allows customers to choose the lessons that focus specifically on the issues they're struggling with. You may also want to provide access to your team of experts who can help your customers with any tasks, such as designing covers and setting up websites. Lastly, you can offer yearly membership to a site that provides support, guidance, advice, and a community of like-minded individuals.
Get creative. Utilize your experience and insights to develop something that you wish you had during your career journey. Address any issues you faced, or alleviate any pain points that you recall. By creating a product or service that specifically solves those problems, justify a premium price and capitalize on the value you're bringing to your audience. Don't be afraid to put a price tag with it that displays the value you're offering.
It is 100% achievable to double your income if you keep your attitude in the right place. With the right mindset and a bit of hard work, you can make your goals a reality. The most important thing to remember when attempting to accomplish any goal is to stay motivated and never give up. Be sure to make a detailed plan, set tangible goals and deadlines, and stick to them. Take mini-breaks to help keep your motivation levels high and keep your goals in sight. Break down those goals into smaller chunks so that you can focus and make progress one step at a time. Make sure to reward yourself for reaching each milestone. With discipline and determination, you can certainly meet and exceed your expectations.
You got this!
And hey, don't forget, you can reach out anytime!
Laters,
Shay aka A. Calamity
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